Butlins Skegness

Client details

Name: Butlin's Caravan Village Skegness

Business: Caravan sales, family holidays & short breaks

Website: butlinsskegnesscaravans.com

Background: Butlins Caravan Village Skegness, part of the Bourne Leisure Group have been providing caravan holidays, short breaks, and family holidays to it's visitors on the East Coast of England for many years.

Butlins Skegness contacted META in September 2014 to help with search visibility for their website and to drive more caravan holiday and sales enquiries.

Kind words: read our testimonial

Project details

Summary: After choosing META as the preferred search agency, we quickly set about understanding the Caravan Village business with an immersion session with key stakeholders.

This enabled us to tailor a search engine optimisation campaign focussed on driving more visits, enquiries and sales through the website for key business areas. Since starting work with Butlins, we've seen impressive year on year improvements in both visitor numbers and conversions.

Services provided:

Benefits at a glance:

  • 275% uplift in unique visitors YOY through organic search
  • 20% reduction in Bounce Rate YOY
  • 100% uplift in sales leads YOY
  • Social media audience & engagement growth
Butlins Caravan Village Skegness website screenshot

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