Name: Preston Baker
Business: Estate & Letting Agents
Background: Preston Baker was founded in 2008 by Ian Preston and James Baker who have successfully grown the business since then to have seven offices throughout Yorkshire including York, Selby, Doncaster, Sheffield and Leeds.
They focus on offering a full range of services in-house to make the process of moving easy. These services include: sales, lettings, mortgages, insurance, land acquisition and new home sales.
Preston Baker contacted META in October 2015 for technical SEO support related to an imminent site migration. Since then, we've been working with Preston Baker on PPC and SEO campaigns.
Kind words: read our testimonial
This project kicked off with a full migration plan to maintain search visibility whilst moving hosting platforms. Post migration, we undertook all the usual retrospective link building and performance monitoring that you'd expect.
Post migration performance was reinforced with ongoing content and digital PR as well as paid search marketing to ensure Preston Bakers search footprint hit a new high.
Benefits at a glance:
- 47% uplift in unique visitors YOY via organic search
- 339% uplift in valuations conversion rate YOY via organic search
- Paid search conversion rate in excess of 30%
How have META helped?
META's services for SEO migration and technical know-how were instrumental in working with our web developers on the new Preston Baker Estate Agency website that was launched in early 2016. Since launch site visibility has risen by 37% YoY and we are continuing to work with META on some exciting SEO strategies.
Peter Orange, Digital Marketing Manager, Preston BakerMETA are our trusted partners and have helped us build and develop our Paid Search capability making PPC one of our most effective online channels. Their specialist knowledge of optimising PPC marketing has helped us get the most out of our media spend and optimise around very specific local contexts. Property searches don’t just start on Rightmove!
Want to Work with us? get in touch today.