Preston Baker

Client details

Name: Preston Baker

Business: Estate & Letting Agents

Website: prestonbaker.co.uk

Background: Preston Baker was founded in 2008 by Ian Preston and James Baker who have successfully grown the business since then to have seven offices throughout Yorkshire including York, Selby, Doncaster, Sheffield and Leeds.

They focus on offering a full range of services in-house to make the process of moving easy. These services include: sales, lettings, mortgages, insurance, land acquisition and new home sales.

Preston Baker contacted META in October 2015 for technical SEO support related to an imminent site migration. Since then, we've been working with Preston Baker on PPC and SEO campaigns.

Kind words: read our testimonial

Project details

Summary:

This project kicked off with a full migration plan to maintain search visibility whilst moving hosting platforms. Post migration, we undertook all the usual retrospective link building and performance monitoring that you'd expect.

Post migration performance was reinforced with ongoing content and digital PR as well as paid search marketing to ensure Preston Bakers search footprint hit a new high.

Services provided:

Benefits at a glance:

  • 47% uplift in unique visitors YOY via organic search
  • 339% uplift in valuations conversion rate YOY via organic search
  • Paid search conversion rate in excess of 30%
Preston Baker Estate & Letting Agents website screenshot

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