Client details

Name: WED2B

Business: Wedding dresses & bridal wear retailer


Background: WED2B are the UK's largest and most affordable bridal retailer, selling wedding dresses and bridesmaid dresses off-the-peg, to take home the same day. Their unique stores offer an extensive range of competitively priced designer dresses for you to try on in the comfort of an informal, friendly environment.

WED2B's core principals are value, choice, quality and design which help ensure that every bride finds the perfect dress without compromising on quality.

WED2B contacted META in August 2016 to assist with an ecommerce platform migration and ongoing SEO strategy.

Kind words: read our testimonial

Project details

Summary: Following an initial discovery session with the WED2B team, we were keen to get started with technical SEO recommendations for the new site along with initial campaign setup and monitoring pre-migration.

Local visibility for the 16+ high-street stores is a key focus for WED2B and saw us complete a local search audit along with citation and backlink profile updates.

The new WED2B site is set to launch around Xmas time in 2016, just in time for the 2017 wedding season.

Services provided:

Benefits at a glance:

  • Consolidated local search signals & local pack rankings
  • Migration planning & support for new ecommerce platform
WED2B website screenshot

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