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Chloe’s Year as a Digital Marketing Apprentice

Chloe’s Year as a Digital Marketing Apprentice

Published on by Chloe Collinson

I'm Chloe, I'm 22 years old and I'm one of META's digital marketing apprentices. I joined the team in 2018 after completing a degree in Photography at the University of Huddersfield and I've now been here for just over a year, so I thought I'd let you in on what I've been up to this past year.

I can't believe that it's been over a year since I started working here at META, it feels as though I've blinked and the year has gone, time really does fly. I remember walking in on my first day, I was so nervous and now it's a normal part of my routine.

Before joining META

You're probably all wondering, why do an apprenticeship after you've been to University for three years? Well, the truth is I had no idea what I wanted to do when I left. Some people go to University knowing exactly what they want to do when they leave but that wasn't the case for me.

I knew I enjoyed photography and being creative, but I didn't know what career path would be best for me.

After doing some research and speaking to a career's advisor at my University, I came across digital marketing apprenticeships. At first, I was unsure as I didn't want to go backwards after spending 3 years in higher education. However, I found that an apprenticeship would be the best option to launch myself into a digital marketing career as I had no previous experience in the field.

My time at META so far

So fast forwarding a year later, I've worked with a bunch of different clients and worked on a wide range of different tasks all whilst building my knowledge and confidence. From my first day to now, I really feel like I have grown and I'm much more confident taking on tasks that are a challenge to me.

I love that every day is different here at META and that I get to work with a wide range of different clients. Coming from a creative background, I've really enjoyed creating content and campaigns for clients, and managing various social media accounts. This is definitely something that I want to continue doing in the future and who knows, maybe once my apprenticeship has finished, I can specialise in social & content. I've also enjoyed taking on the responsibility of design and photography which helps me utilise the skills that I gained at university.

My apprenticeship

Not only have I been learning whilst on the job, I've also attended courses at the QA centre that have been a massive help in building my knowledge and confidence. As part of my QA apprenticeship there were 5 courses, including coding principles which had a final assessment test where I scored 18/20! I also had to work towards a Level 4 CIM qualification which I have now passed. All that's left now is to finish my portfolio and sit the end assessment at the QA centre and I will have completed my apprenticeship!

The future

I'm really looking forward to finishing my apprenticeship and becoming a qualified digital marketer. I see myself continuing to develop my skills and as part of this I hope to take on more responsibilities, such as managing clients. Eventually I'd love to say that I'm a social media manager or content manager!

To anyone who is struggling to find work after completing a degree, I would highly recommend taking on an apprenticeship. As much as my experience at university helped me grow and shape me into who I am now, I have learnt more in my one year of doing an apprenticeship than I did in my three years at university.

Tags: META, Apprenticeship

About the author

META are a digital agency specialising in search marketing & ecommerce.

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